as comms - geeks are cool

here's a great article from the guardian about geek chic, and how the concept of being a geek is becoming 'cool'.

this is an ideal article to help you think about the key conceptS of IDENTITY and CODE.

- what does 'geek' mean to you?
- why might it be seen as a cool thing?
- can you think of other terms which have been 'reclaimed' as more positive labels?